The beyond app is a therapy app for women of color. This app specializes in mental health with an online therapist as well as community accountability, with a tribe each woman can join based on their individual on-boarding and pre-screening questions and answers. The Beyond app is curated for black women.
Black women don't have a curated space to seek therapy and also have accountability in community on one app.
African American Women
We solved the problem for our client by creating a therapy app specifically curated for black women. The app also has a community feature that allows women to join a curated audience or accountability group.
Within this app, the first step taken was dictating the users needs. This was developed with user interviews through google forms. Users were asked a set of questions, that helped decide what features would be best for them on this app. Creating a user persona was important, we wanted to make this app feel personal for users and the best way to do this was to create the "ideal user", whose name was Jazmine Paige. We then created a SWOT analysis of the top three apps that we were initially competing with. Those were: Abide, Shine, and Health in Her Hue. Coming up with the typography and colors was a very fun and exciting process. Our client had already provided a very detailed mood board, so adding the typography and colors wasn't complicated. Afterwards, the app design process began. Creating the user sketches were first, then the Lo-fi frames were created and finally the final interaction design. Afterwards, Maze was used to dictate the response of previous users and our final results were configured. Our goal was to tell a story through this process, one where a black woman searches for an app that has her needed mental health needs co-exist with community. We wanted to create an app that she loved and would share with her friends and co-workers.
The survey and data showed that more than 80% of women were African American. 97.2% were female. 69.4% of users had been affected mentally and emotionally by Covid 19. 50 percent of women were open to accountability on an app while 45% were desiring accountability. Ending, 72% of women wanted to speak with a licensed therapist about what they were currently facing.